Tuesday, 26 March 2013

Then the company blew it

Samsung had the world's attention on Thursday night

. Then the company blew it.

The Korean tech giant picked New York, the highest-profile city, to debut its latest smartphone, the Galaxy S IV . Samsung even picked historic Radio City Music Hall to show the phone off.

Everything seemed to be in Samsung's favor: It spent the last year building the Galaxy brand into a household name with hardware prowess and marketing guile.

And then the lights came on.



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