Tuesday, 26 March 2013

Then the company blew it

Samsung had the world's attention on Thursday night

. Then the company blew it.

The Korean tech giant picked New York, the highest-profile city, to debut its latest smartphone, the Galaxy S IV . Samsung even picked historic Radio City Music Hall to show the phone off.

Everything seemed to be in Samsung's favor: It spent the last year building the Galaxy brand into a household name with hardware prowess and marketing guile.

And then the lights came on.

[more…]

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

<< Home