Most brands waste between 50% and 80% of their media plan on third party fees, network and trading desk margin, and out-of-target advertising. The agency is not entirely to blame, after all, they are working for you.
Join guest speaker, Forrester Research principal analyst Joanna O’Connell and AudienceScience’s Michael Greene for a presentation that will empower you and your agency to increase effective spending and reduce waste.
Joanna and Michael will discuss:
- What your agency is really doing with your marketing budget
- What questions you should be asking your agency
- What to do with their answers to increase performance and save money
This webinar is a discussion to aid large brands, like you, save money and increase effectiveness through editing your agency relationship.
80% budget waste is highly unacceptable. We hope you agree.
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