Social Local Mobile - SoLoMo comes to life at IRX 2013

	SoLoMo Conference March 20 at the NEC - IRX Show Floor Theatre
SoLoMo is a current acronym for 'Social Local Mobile', reflecting the maturity of mobile from a technology and device into a full part of the customer's expectation and experience. "Social" is important since not only do people speak to other people via their mobile phones, but the use of social media is far greater via mobile devices than via the desktop. "Local" reflects the 'grounding' of the mobile experience in current or chosen locale (via maps, GPS and directories) while "mobile" reflects the everywhere, anytime aspect of customer experience. From the underlying technology to customer engagement strategies, via vouchering and promotional technical to behavioural insights, this conference will bring SoLoMo to life - and show how we can rapidly adopt and exploit this trend.  Agenda 10:30 Chair's introduction   Paul Skeldon, Editor and Conference Director of SoLoMo, M-Retailing and author of the book M-commerce 10:30 What do consumers actually want from mobile?   Mike Davies, Sales Director, UK and Ireland, PayPal 11:00 Starting the mobile journey   Martin Gill, Principal Analyst - eCommerce and Channel Strategy, Forrester Research 11:30 Time to take tablets   Mark Inskip, UK managing director, GroupFMG 12:00 Delivering mobile with all the toppings   Steve Ash, IT director, Pizza Hut   Phillip Clement, Sales and marketing director, Bemoko 12:30 Dedicated mobile social followers of fashion   Robert Moss, CMO, SecretSales 13:30 Afternoon keynote - How to Win in a Mobile First 14:00 On the money   David Warr, Owner & MD, Cooper & Co   Matthew Robins, MD, Webreality   Chris Newell, CEO, ImpulsePay   Mike Davies, Sales Director, UK and Ireland, PayPal 14:30 Fighting show rooming with show rooming   Glen Richardson, CEO, justbought.it 15:00 Closing keynote: Tying it all together   Nick Darby, Multichannel Retail Manager, C&J Clarks International   Neil Marshall, Group Sales Director, NearMe
Internet Retailing Events Ltd., Bridge House , Orchard Lane, Great Glen , Leicester , LE8 9GJ Tel: +44 - 020-7933 8999 | Fax: +44 - (0)207 692 5575 | Email: info@internetretailing.net