At IRX 2013 we are explicitly and enthusiastically providing a new focus on the store in the digital age, announcing a new strand: "IRIS - Internet Retailing In-Store".
Recent developments have brought the store front of mind: click and collect makes the store process and experience central to eCommerce; digital signage and interaction makes the stores tractable to digital professionals in real time; tablets, kiosks and of course mobile 'merge' the store experience with the customer's own digital devices; point of sale, recommendation and CRM systems now work more closely, merging ecommerce with back-office infrastructure and data. Under the IRIS banner we'll be addressing the
opportunities of the digital store renaissance
and the new approaches
to selling in the
ALREADY BOOKED FOR IRX 2013
Simply the most dynamic, interactive, face to face environment to do business...