Sunday, 29 July 2012



Andrew Harrison, Chief Executive
Officer, Best Buy Europe
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Stream 2 :
Richard Longhurst, Founder, Lovehoney
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Stand Number: 6
Stand Number: 12
Stand Number: 30


Workshop 7 - 2.00 PM
Title: 'Let me entertain you' - Smart ways for Retailers and Brands to drive AOV and ROI across multiple channels

With mobile set to dominate digital commerce, and Facebook 'Likes' very 'yesterday', see how leading retailers are creating experiences across their channels that drive engagement, AOV and ROI. Join James Brooke, CEO and Mo Syed, Head of User Experience as we explore consumer psychology and show best practice.Read More
Meet the Keynote speakers in the opening plenary session:

First to present is Alison Lancaster
, a pioneer in the ecommerce arena who has led many UK brands
to multichannel leadership. Now CMO of (UK’s most awarded baby website), and Marketing Director of Wm Morrison Supermarkets plc non food .com business.... Read More
Aligning the business and user experience with the customer Read More
Mastering connection routes across touchpoints and borders Read More
Driving growth with operations, technology and innovation. Read More
Thank you to
our sponsors:
Tea/Coffee Stations
C-Level Dinner
Post Event Party

Saturday, 28 July 2012

Is your marketing becoming increasingly expensive, ineffective, and difficult to manage?

Friday, 27 July 2012

The Mobile Olympics |

After a year of preparation, anticipation, and perspiration – at least, according to the last 12 months of headlines – the Olympics are actually finally here. And you'd better believe that brands, advertisers and app developers have taken notice.  BBC Sport's Olympics app – which presents its live coverage, results and news stories in a neat Olympic-themed reskin – has been downloaded more than 500,000 times, as of today. The app, which available for Android, iOS and BlackBerry, only launched two weeks ago – not bad going by the Beeb. The Weather Channel, meanwhile, will be offering hyper-local weather forecasts for the 36 Olympic venues, using its TruPoint technology, on its mobile site and app. The short-term forecasts, which show the next 6 hours in 15 minute increments, accompany a schedule of events at each venue so users can plan accordingly. Moshen is releasing three apps in partnership with four-time Olympic gold medal winning sprinter Michael Johnson. The first two have been released – child-orientated game Fun Run, and Motiv8, an app designed for walkers, joggers, and runners, with a warm-up guide and songs and phrases triggered during key parts of the run. And finally - at least for now - Samsung has partnered with Fingi to launch an end-to-end solution for the Holiday Inn Stratford, situated next to the Olympic Park. Using the solution, the hotel can offer its residents a customised Android app which can be used for a wide range of services including the ability to check in and out, order room service, and remotely control TV, lighting and air conditioning in their room - as well the obligatory Olympics updates and results. via

Tuesday, 24 July 2012

Get a sneaky peak of what the publishing brands are presenting at Mobile Marketing Live.


Get a sneaky peak of what the publishing brands are presenting at Mobile Marketing Live…1-2 October 2012.

* Telegraph Media Group: Mark Challinor, head of mobile Mark will be talking about how The Telegraph commercialised the mobile space, especially what they did with the iPad, Android and IOS apps and Augmented Reality.

* The Guardian: Steve Wing, head of mobile Steve will be looking at how the Guardian’s mobile proposition has evolved to reflect the change in consumer behaviour.

*AutoTrader: Nick Gee, mobile director

Nick will be revealing what AutoTrader has achieved so far, how it won the Effective Mobile Marketing Awards in 2011 and where it’s heading next.

*Get involved!

We’ve got some great Sponsorship and Exhibition deals to suit every budget from start-ups in the Innovation Zone to larger companies on the main floor. Join the likes of TextLocal, OpenMarket, Mojiva, InMobi, Ad Fonic and Fiksu!

See who else is exhibiting here:

For more information email

*One week left for early bird tickets!

There are a limited number of early bird tickets still available.

A one-day conference pass (usually £295) costs £195, and a two-day conference pass (usually £395) costs £295.

*Book now or contact Lisa Slavin on, or on +44 (0) 20 7183 5285.

Mobile Marketing Live is taking place at the Business Design Centre in London from 1-2 October 2012.

Posted By Kath Clarke

Monday, 23 July 2012

Update : Events and media that will be of interest to you in the fields of mobile marketing / Mobile Marketing Magazine

Mobile Marketing Live

The event is shaping up nicely with over 100 speakers from major brands, agencies and vendors. The exhibition will showcase 60 leading mobile marketing companies. New additions to the show include the Mobile Experience Lab and the Ideas Lounge. There are lots of exciting opportunities to get involved. You can see a list of speakers and sponsors here -

Effective Mobile Marketing Awards

There are just three weeks to get your entries in. The Awards are free to enter and you can enter in as many of the 20 categories as you like. Now in its third year, the Awards recognise the most effective mobile marketing campaigns and platforms globally. Last year we had a record 164 entries. Enter now at

Mobile Marketing Magazine - September 2012

The latest edition of our quarterly print edition includes articles on the mobile dating industry; voice recognition; Google Glasses; and mobile advertising. We also look at the efforts made by mobile operators to get to grips with - and make money from - mobile advertising.

Promotional opportunities including ad pages, sponsored features, and our new In Focus feature - a double page spread turning the spotlight on your company, with cae studies, key facts and a unique platform to get your message across.


Mobile Brand Masterclass - Manchester - 11 September

The next event in our Mobile Masterclass series sees the franchsie heading North for our first UK event outside of London. The event brings together six mobile experts with delegates representing brands and agencies across all verticals, including Retail, Finance, Travel & Tourism, and Publishing. Register here


Mobile Sports and Leisure Masterclass - London -  18 September

After Manchester, the Masterclass series heads back to London for an event targeted at the Sport & Leisure sector. More than 40 executives have already confirmed their attendance at that event, including representatives from the FA, Betfair, Cineworld, Paddy Power, and Chelsea, Man City and Aston Villa football clubs. Register here


John Owen

Publishing Director

t- +44 (0) 207 183 2920

m - +44 (0) 77696 74824

Friday, 20 July 2012

Social Media Management At Your Fingertips

Announcing Sendible's Mobile Web App


Social Media Management At Your Fingertips

Login at

Manage your Priority Inbox and Streams
Reply to important posts, mentions and comments on the go.

Read and respond to mentions
Read and respond to mentions of your social media monitoring terms or keywords.

Update all your social networks at once
Publish content to any of the services linked to your Sendible account.

View campaign reports and analytics
Access your Sendible reports and view statistics such as clicks, comments, fan growth and more.

Manage your clients on the go
Easily switch between clients and manage their accounts.

Interested in white labelling our new mobile app?

The Sendible white label product is perfect for agencies wanting to offer clients an affordable social media management platform while maintaining brand identity. As a white label customer, you can offer your own branded dashboard and mobile web app to clients.
Contact to discuss the options.

Keep Updated

For the latest social media tips and Sendible news, follow us on Twitter or like us on Facebook.

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Wednesday, 18 July 2012

How much telephone support do you need to provide? / Mediahawk

What Price Customer Service?

How much telephone support do you need to provide?Too much and you ramp up your costs without any tangible increase in sales, too little and you lose revenue to your competitors who are able to deal with customers queries promptly over the phone. More details are available here.

Depending on the product type, it is possible to create a simple 2 x 2 matrix that allows companies to work out whether they should be adding layers of phone based customer service into their internet mix as a way of differentiating their offering. This matrix looks as follows:-

To continue reading please click here.

Mediahawk have recently launched a new visitor call tracking service, Mediahawk Vision.

It works by giving individual website visitors a unique telephone number allowing Mediahawk Vision to track the individual visitor around a website. 

Please click here for more information or give us a call and we will show you a short demonstration that we assure will give you the wow factor! 



mediahawk logo

Mediahawk Ltd, 1 Brittens Court, Clifton Reynes, Buckinghamshire MK46 5LG


Tel: 0845 120 7440     Fax: 0845 122 2274


Internet Retailing 2012 - The Mantle of Leadership - Novotel, Hammersmith, London - 9th October 2012

Tuesday, 17 July 2012

"TheMarketingblog Extra": An outright winner / 65,000+ UK marketing decision makers and influencers – It’s by far the best reach available in the UK