Wednesday 29 August 2012

Muller, GSK, Weetabix and Redbull have already signed up to an innovative new service that has been developed specifically to help FMCG marketers

Voice : Now a route for FMCG marketers to engage with symbol group convenience retailers more effectively

by Will Corry on August 26, 2012 in Nuggets, Retail, Small Business, Startups, View from the top


Over 40 leading FMCG brands including Muller, GSK, Weetabix and Redbull have already signed up to an innovative new service that has been developed specifically to help FMCG marketers engage with symbol group convenience retailers more effectively on store by store basis in order to close gaps in distribution and drive sales growth. 
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Search advertising spend continues to climb with untapped opportunity in mobile

Adobe finds search advertising spend continues to climb with untapped opportunity in mobile | TheMarketingblog

Adobe finds search advertising spend continues to climb with untapped opportunity in mobile

by Will Corry on July 25, 2012 in Apps, FaceBook, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile, Mobile Marketing, Mobile/Tablet, Pinterest, Research, Search Marketing, Twitter

The Adobe Q2 Digital Advertising Report was released on Wednesday, 25th July 2012.   The main findings to come out of the research  revolve around:

  • Search advertising continued to grow in the UK, US and across Europe, representing a key channel for digital marketers. Search spend in the UK grew 18 percent, Year over Year (YoY). Additionally, growth rates for search spend were strong in the US and Germany, representing an 13 percent and 12 percent increase, respectively, YoY.
  • Mobile traffic, notably from tablets, continued to demonstrate a significant opportunity for advertisers. While tablet Cost Per Click (CPC) remained lower than desktop CPCs, conversion rates were 20 percent higher. This indicates there are significant opportunities for marketers to increase ROI by shifting advertising spend to tablet devices.
  • Brands continued to invest heavily in Facebook to drive fan growth, which grew by 21 percent Quarter over Quarter (QoQ) and 84 percent YoY worldwide. Facebook engagement among brands also grew by 60 percent QoQ and 338 percent YoY
  • Based on the client data from the last three quarters, trends are emerging in the advertising space.  To come – what they expect to see in Q3 and Q4 2012 in terms of search spend,tablet and mobile marketing and the role of Facebook.

More…..

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Tuesday 28 August 2012

The Drum and British Interactive Media Association (BIMA) Digital Hall of Fame

All about the Drum and BIMA’s Hall of Fame at ad:tech London 2012

by Will Corry on August 29, 2012 in Events, Events & Awards, Lead story, View from the top

The Drum and British Interactive Media Association (BIMA) Digital Hall of Fame

The Drum and BIMA will be hosting a number of events throughout ad:tech London. These sessions will give audiences the chance to hear from and network with some of the most influential people in the UK’s digital sector.

There will be three sessions.They will take place at the National Hall, Olympia. To attend any of these free events below, you need to register HERE.

SESSION 1

The Drum and British Interactive Media Association (BIMA) Digital Hall of Fame

19th September

• 1pm–1.40pm Headline theatre, exhibition floor

The Drum along with the British Interactive Media Association (BIMA) and in association with Microsoft, Adobe, ad:tech London, Propel and Results International, have launched the Digital Hall of Fame in order to recognise 20 individuals who have significantly contributed to the growth and development of the UK’s digital industry.

Curated by a judging panel consisting of Google, Microsoft, Adobe, bSkyb, and IAB as well as leading digital agencies, this ad:tech session will induct the first 10 members into the digital Hall of Fame.

Leading the session will be Guy Phillipson, CEO of the Internet Advertising Bureau (IAB). He will reveal the inductees and give an insight into the individuals who have inspired others and helped shape the digital age we live in, from creating the World Wide Web to designing the world’s most recognised gadgets.

Attend the session to hear who has made it into the Hall of Fame, listen to the inductees share their stories and tell us who they think are the next generation of inspirational people.

SESSION 2

19th September

• 5.30pm–6pm Conference Room 1, Gallery Level

Following on from the morning’s session, The Drum and BIMA’s Hall of Fame afternoon event will reveal the remaining 10 Hall of Fame inductees and hear from Michael Lynch OBE. As founder and former CEO of FTSE 100 company Autonomy, which was bought by Hewlett Packard for £7bn in 2011, Michael Lynch has brought his innovative approach to the UK tech market, becoming the country’s first software billionaire.

Attend the session to hear who are the remaining 10 to make it into the Hall of Fame, listen to the inductees share their stories and tell us who they think will shape the future of the digital industry.

SESSION 3

The Drum and BIMA Digital Hall of Fame Drinks Reception

19th September.

• 6pm-8pm – Gallery Level

To celebrate The Drum and BIMA Hall of Fame that was announced at the day’s earlier sessions, we will be hosting an exclusive drinks reception where guests will get to network with inductees, speakers, judges and others in the industry over a few complementary drinks. In addition the special Hall of Fame book will be revealed and handed out to attendees.

There are a limited number of spaces available at this exclusive reception. 
If you would like to attend, please email Katy Thomson for more information. 

Please note you must also be registered for ad:tech to gain access to this reception.

 

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Sunday 26 August 2012

Summer barbecue menu at The Deck proves a sizzlin' success

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Summer may have eluded us this year, but sales of the new barbecue menu at The Deck have been hot, hot, hot! The latest food fashion for sizzling, outdoor flavours has seen The Deck take the art of barbecue catering to new heights, resulting in a sales increase over the ‘summer’ months of 115% on last year.

Situated above the National Theatre on London’s South Bank, The Deck offers four themed barbecue packages, each desigend to bring a taste of summer to any event. With a focus on great quality food, cooked simply but well, the menus have been a real hit with event organisers and a great antidote to the less then glorious summer of 2012!

Commenting on the growing popularity of The Deck’s barbecue menu, Kat Parker, head of sales and hospitality events says: “The combination of Argentinean, Caribbean, Moroccan and Texan flavours offered in our menus has enabled us to bring a bit of sunshine into our events whatever the weather.”

Simon Flint, executive chef at the National Theatre adds: “We’re delighted so  many event organisers have requested The Deck’s barbecue menu. Barbecues are a massively growing trend within the restaurant market, fuelled by venues such as Jamie Oliver’s  Barbecoa and it’s great to see trends like this becoming popular within the event’s industry. We have worked very hard on our barbecue menus to ensure we offer something different and exciting  with bold flavours and vibrant colour playing a big part in our menus. Our  barbecues are also a great way of adding theatre to an event – something the National Theatre does so well. Good food is such a central part to any event, and by putting one of our BBQ chefs centre stage you’re sure to get things fired up.”

Due to popular demand the Summer BBQ menu at The Deck will run until end of September come rain or shine!

Saturday 18 August 2012

Will he lose his medals?

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Saturday 11 August 2012

On average, the UK is making an additional 93 million visits per month to search engines compared to the same month in the previous year

2012 search trends

We’re already in August and I can scarcely believe where the first seven months of the year have gone. Before I know it, it’s going to be time to sit down and write my year in review for 2012 so I thought I would take some time to reflect on the year so far in search.

The key takeaway is that 2012 so far has been a huge year of growth for search in the UK. Every month when we look at the number of UK Internet visits going to search engines, 2012 has consistently outperformed the corresponding month from 2011. On average, the UK is making an additional 93 million visits per month to search engines compared to the same month in the previous year. This equates to an average year-on-year growth of 4.3% in visits.

Last month almost 91% of UK searches were conducted on Google. As search is getting bigger in the UK market Google is keeping pace and maintaining its dominance on the market.

Looking at the year to date (January to July) there have been 15.8 billion visits to search engines in the UK alone. In total UK search has grown by 652 million visits so far in 2012, which means there have been an additional 568 million visits to Google engines that weren’t happening this time last year.

Not only is search growing, it’s also changing. The way that UK Internet users are searching is becoming more complex. You can see from the chart below that increasingly longer search phrases are being used with four or more words per search phrase.

These search trends are changing slowly but it is an indication of more sophisticated, web-savvy search behaviour and a move away from simple search phrases. Shorter searches still make up the majority of UK search with 50% of searches conducted in July 2012 containing one or two words. However, you can see that year-on-year, the proportion of searches containing one, two or three words are declining, whereas the proportion of searches containing four or more words are increasing. As search continues to advance, the long tail is going to become ever more important in UK search.

If you want to find out more about how Experian Hitwise search data can help your business please visit our website or you can visit our YouTube channel to watch one of our videos. Alternatively you can follow us on Twitter for the latest data updates.

Alexandra Banks

PR Manager, Experian Marketing Services UK&I

Experian I Cardinal Place I 6th Floor I 80 Victoria Street I London I SW1E 5JL

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Monday 6 August 2012

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