Saturday, 30 March 2013

Want to get your success story / new product launch / case study loaded into theMarketingblog?

Want to get your success story / new product launch / case study loaded into theMarketingblog and major social media sites for only £52?  Call Will Corry, the UK Content Curator on 01784 434 412 for a chinwag

“Remember the best content in the world won’t drive revenue if nobody sees it” / theMarketingblog :

’Load your Success Story Plan’. You can have your article loaded  in the next 24 hours – it’s fast! [more…]

Wednesday, 27 March 2013

Danone Latest Brand to Test Shopitize Mobile Coupon Platform

Danone Latest Brand to Test Shopitize Mobile Coupon Platform

Danone partners with mobile shopping insights and cashback leader Shopitize to trial mobile couponing; brand sees mobile couponing as an instant way to reward shoppers and gain insight into their behavioural shopping

Mobile shopping engagement specialists Shopitize ( today announces that Danone has become the latest big-name brand to sign-up for its unique brand-to-consumer mobile cashback couponing service. [more…]

How digital signage and touchscreen technology have been deployed into the retail environment over the last couple of years

The attached report contains a host of different examples of how digital signage and touchscreen technology have been deployed into the retail environment over the last couple of years.

It offers a valuable insight into the capabilities that today’s tablet and touch technology can offer and its relevance to retail, e-commerce and multi-channel marketing..


Okay, we can all go home. The internet has been won

Watch the video.

Okay, we can all go home. The internet has been won. Like the xenophobic race to get the first man into space preceding it by about five decades, the Russians have, once again, beaten us.

In posting a music video for the song “Bad Motherfucker” by Biting Elbows, Mother Russia has defied all previous definitions of awesomeness in order to piss-burn her legacy all over my computer screen. I was saving that phrase in case Jesus came back and needed an incredibly foul “hype man,” but, well, good work today, commies.


Lancashire’s biggest business awards competition

Enter on line at by 5.00pm, Friday 29th March

With only 4 days to the BIBA deadline, OUTSTANDING businesses and their leaders who have thrived during the past year are being urged to take up on this last opportunity to enter Lancashire’s biggest business awards competition.

Firmly embedded in the county’s social calendar the most acclaimed, credible and well supported event will once again celebrate the business achievements in Lancashire for individuals, SMEs and larger organisations.



Tuesday, 26 March 2013

Then the company blew it

Samsung had the world's attention on Thursday night

. Then the company blew it.

The Korean tech giant picked New York, the highest-profile city, to debut its latest smartphone, the Galaxy S IV . Samsung even picked historic Radio City Music Hall to show the phone off.

Everything seemed to be in Samsung's favor: It spent the last year building the Galaxy brand into a household name with hardware prowess and marketing guile.

And then the lights came on.


Microsoft Dynamics, in partnership with the Economist Intelligence Unit, is calling for final submissions to the Change Ambassadors Programme 2013

Microsoft Dynamics calls on all UK businesses to enter Change Ambassadors competition / Closes Friday 29th March 2013

by Will Corry on March 26, 2013 in Advertising, Apps, Apps & Software, Businesswoman, Events, Events & Awards, FaceBook, Gadgets, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile, Mobile Marketing, Pinterest, Retail, Retail News, Small Business, Social Media, Startups, Twitter, Uncategorized, Websites, Women for Women

Microsoft Dynamics, in partnership with the Economist Intelligence Unit, is calling for final submissions to the Change Ambassadors Programme 2013, which will recognise the skills, efforts and vision of key change-makers within UK business.

For more information and to find out how to enter

The competition is about recognising those employees who, often behind the scenes, have helped execute successful change- big or small.

The inaugural awards are encouraging anyone who has executed successful change within their organisation in the UK in the last 24 months to make their submission before entries close on Friday 29th March 2013.

The awards are open to businesses of all sizes in the UK and are targeting managers to departmental heads or business executives, with five awards on offer across key categories: Marketing, People and Culture, Technology, Finance, and No Boundaries.

The shortlisted entries will be announced in April 2013 and the final winners of each category will be revealed at an exclusive awards ceremony on Thursday 16th May 2013. They will be decided by category judges made up of qualified experts from leading British businesses, academia, and other influential thinkers.

Each of the winners will receive a week-long executive seminar at the prestigious Cranfield School of Management, an annual digital subscription to The Economist and an audience for the winner and their organisation with some of the country’s leading figures in business at the awards ceremony in May.

Prestigious judges of the five categories include:

Doug Baillie, Chief Human Resources Officer at Unilever and member of the Unilever Leadership Executive, will judge entries to the People and Culture category

Umair Haque, Director of Havas Media Labs and ranked one of the world’s most influential management thinker by Thinkers50, will judge the No Boundaries category

Tom Standage, Digital editor at The Economist, who oversees the publication’s website,, and its mobile-phone, tablet and e-reader editions, among judges in the Technology category

Mark Earls, who as one of marketing’s leading authorities on consumer behaviour has authored the popular Welcome to the Creative Age (Wiley 2003), HERD (Wiley 2007 & 2009) and I’ll Have What She’s Having (2011 MIT Press) and written for WIRED, Contagious, The Observer and Sun newspaper, will judge the Marketing category

Scott Moeller, Director and Founder of the M&A Research Centre at Cass Business School, will judge the Finance category.

The judges will be looking for entries that demonstrate excellent inter-personal, communication, leadership and management skills and self-motivation, among others.

They will assess effectiveness through a combination of quantitative and qualitative information, including ROI and productivity, sponsor’s and peers’ feedback.

Alasdair Ross, Global Product Director at the Economist Intelligence Unit and host of the awards ceremony, says: “The Change Ambassadors Awards celebrate the efforts and innovative thinking of people in the UK who have implemented change in their organisation. Businesses need talented individuals who can identify where change is needed to stay one step ahead of the competition.”

Steve Morrow, Director, Microsoft Dynamics UK, lead sponsor, said: “The most successful businesses understand the need to adapt as the world evolves around them. At the heart of change there is always an individual who pioneered an idea from inception to reality and fundamentally improved the way that business works; these awards are designed to reward their achievements.”

For more information and to find out how to enter

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Friday, 22 March 2013

Marketers have been monetising data for years / Jed Mole, Acxiom | TheMarketingblog

Guest Post : Design your data monetisation for success / Jed Mole, Acxiom

by Will Corry on March 22, 2013 in BIG Data, Lead story, Nuggets, Research

Jed Mole, European Sales Support & Marketing Leader, Acxiom writes…

Marketers have been monetising data for years, but today, fuelled by an explosion in data and more ambitious brand strategies, they must think carefully to achieve a competitive advantage.

It’s possible to be opportunistic and monetise data tactically, but to be a long-term winner brands must embrace ‘data monetisation by design’. A practical, structured plan should be followed to deliver that vision, blending short-term wins with long-term strategies to create significant, sustainable revenue streams.

More information can be found in the white paper ‘Data Monetisation by Design’, available at

So, while not entirely new as a concept, ‘Data Monetisation’ is a relatively new term and is something rapidly gaining in importance. As recently as the last year our clients and partners have started asking for guidance in this area. For most businesses there are two obvious options to create incremental revenue:

● Better meet the needs of your customers to drive increased loyalty

● Help a third party better meet the needs of their customers.

Data monetisation typically happens in one of three ways:

● Inside-in: the marketer seeks ‘lazy’ data assets within the organisation and applies them creatively to drive new revenues

● Outside-in: the marketer buys third-party data to enable their strategies

● Inside-out: the marketer identifies powerful internal data that is of value to other brands.

Data monetisation is a new opportunity to open up revenue streams. The new hype is linked to technology changing consumer behaviour, media consumption and shopping habits.

Our point of view is: don’t let data monetisation just happen, instead pursue ‘data monetisation by design’. Brands that plan to use data strategically will outperform those that don’t.

Increased revenue usually flows because a consumer has at some point said ‘yes’, when the offer and experience reaches that individual in the right way at the right time. Marketers should first think about how they can better serve the consumer and work back to the data they need.

For most organisations the challenge of getting the data explosion in order can seem insurmountable, let alone working out ways to make money from it.

Most businesses reach a point where doing the same thing will only result in stagnation. They have two choices: become leaner to maintain profitability, or diversify. Diversification is inherently challenging, but strategic monetisation of your data asset can provide a strong revenue opportunity.

We suggest a five-step plan to implement data monetisation by design:

Step 1: If you intend to build data products to make money, the consumer is king; make sure you understand them. Create a consumer data ‘sandpit’ for your data analysts to work from.

Most organisations have pockets of data that are neither known about nor exploited – you need to find them. Simultaneously, understand and consolidate your existing assets. Find the hidden relationships between data items, but remember to be guided by data privacy and compliance laws.

Data ‘hides’ in customer services, in market research and product surveys; the list goes on. The marketer needs to explore their own business for potentially powerful sources of data. A formal data audit, with the help of a trusted third party, can be highly effective. The more you know about the audience, the more value you can ascribe to data products.

Then, consolidate data it into an analytical view. Consider how much data there is, whether it’s structured, permissioned and connected to an individual consumer.

Ultimately, the combined effect of disparate data should fuel more engaging conversations.

Step 2: Based on the outcome of the audit you can determine some potential uses of your data. The consumer must be front of mind when thinking about how to better meet their needs, through a better product or smarter service, or more intelligent, relevant marketing.

A creative mindset is required to focus on what data and application could enable the marketer to stand out.

Having developed a deep understanding of your audience, and how and what they buy, you now have the opportunity to monetise data more strategically. Attempt to make it simple for your buyer by using your expertise to create something they can buy: a data or insight product or solution. Data products should be developed in parallel with a business plan and sales strategy to ensure they generate a return.

Step 3: Focus your attention on the opportunities that are likely to generate ‘efficient revenue’. Take your existing data assets and package them for sale. Basic CRM principles also apply in this step, set out in another Acxiom model, the 5R’s of Marketing: Recognise your audience, deliver Relevant content at the Right time, be Responsive and nurture engaging Relationships. With the aid of a solid analytics programme and the data, you will drive incremental return.

Step 4: Having created a regular and profitable revenue stream, your business ought to be more willing to fund the expansion of the data monetisation programme, but you’ll require fresh data.

Planning is key when you are trying to build a data asset that not only fuels your own marketing but also the expansion of your revenue-generating portfolio by taking data products and services to market.

At numerous points in your journey, you will identify potential data streams. When evaluating these, you need to ask yourself:

● What data are consumers creating?

● Is there an application for the data?

● Is there a market appetite for it?

Step 5: At this point you might want to consider what you can do with data you have not already productised. Again, it is important to consider what the market needs and how it wants it packaged.

Alternatively, you could release your data products for general consumption under licence and let the market determine their value. Using this methodology, at little cost, you could publish your unused data into the marketplace as well as your existing data products, then monitor usage and performance to determine a price point going forward.

Data monetisation is related but quite different to the ‘business as usual’ practice of using data to win and manage customer relationships. There’s little doubt those brands that really make data monetisation work stand the best chance of being the winners.

Consumers better engaged and served through well-intended and well-managed data monetisation-enabled marketing will buy more and be more loyal going forward. Design your data monetisation for success and you will achieve it.

More information can be found in the white paper ‘Data Monetisation by Design’, available at

Jed Mole, European Sales Support & Marketing Leader, Acxiom


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Quantcast Introduces Cross-Platform Measurement with Measure for Apps

Quantcast / ‘Measure for Apps’ provides critical insights and a cross-platform view of all digital audiences to publishers and developers

by Will Corry on March 22, 2013 in Apps, BIG Data, Digital Marketing, Ecommerce, Email Marketing, Lead story, Media, Mobile/Tablet, Nuggets, Online Advertising, Online Video, QR Codes, Research, Retail News, Search Marketing, Social Media

Quantcast Introduces Cross-Platform Measurement with Measure for Apps

The availability of content anywhere and the rapidly increasing number of devices people use has changed the landscape for publishers, developers and advertisers dramatically. Mobile devices and apps are now a feature of everyday life; in fact it is projected that by the end of 2013 the number of mobile devices will exceed the number of people on earth and close to two million apps will be available across the Apple App Store and Google Play.

Accurate measurement across all platforms is crucial for publishers and developers to effectively gain insight into and monetize their audiences.  Quantcast Measure for Apps

To address this changing market, Quantcast, a digital advertising company specializing in audience measurement and real-time advertising, today announced the availability of Quantcast Measure for Apps. Quantcast pioneered direct audience measurement online in 2006 with Quantcast Measure and is now bringing this learning and expertise to mobile. With the launch of Measure for Apps, Quantcast is now able to provide publishers a clear, unified view of digital audiences across the web, mobile web and mobile apps. Quantcast aims to empower publishers and app developers by providing a free and accurate way to measure across all platforms.

“Apps have become an everyday habit for billions of consumers, and publishers and advertisers need better tools to uncover this hidden audience in order to gain a unified view,” said Konrad Feldman, CEO and co-founder of Quantcast. “By directly measuring mobile app consumption, publishers and advertisers can drill down beyond app installations to learn key insights including audience loyalty and usage. Measure for Apps offers free, direct audience measurement and insights across all platforms – online, mobile web and mobile apps.”

“At Topix we use Quantcast to measure our audience trends, and as our national mobile web traffic has doubled over the past year, we were looking for greater insight into our audience’s usage across all platforms,” said Chris Tolles, CEO of Topix. “Quantcast’s new tools give us more of what we need to analyze all of our traffic from online, mobile web as well as applications.”

Quantcast adds app measurement service #marketresearch #mrx

— Research Magazine (@researchlive) March 21, 2013

For publishers, Quantcast Measure for Apps completes the trinity of insight into cross-platform audience trends.  The service validates and showcases mobile application and web audience reach and engagement for advertisers and third-parties. Further, it provides breakdowns by unique visitors as well as visits, installs and details on trends in return visits.

For app developers, provides an open and free platform to compare statistics across mobile applications. It allows developers to showcase their app statistics by making their most accomplished metrics accessible to everyone, or keeping them private if they wish to do so. With the addition of return usage metrics, brands with apps can track audience loyalty and do more to connect with these users.

To get Quantcast Measure for Apps today, visit:

About Quantcast

Quantcast is a digital advertising company specialized in audience measurement and real-time advertising. As the pioneer of direct audience measurement in 2006, Quantcast has today the most in-depth understanding of digital audiences across the web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market. More than 1,000 brands rely on Quantcast for real-time advertising.

As the leader in Big Data for the digital advertising industry, Quantcast directly measures more than 100 million web destinations, incorporates over 1 trillion new data records every month and continuously processes as much as 30 Petabytes of data every day. Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures and Cisco Systems. For more information, visit

Connect with Quantcast

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BSM has launched a new mobile optimised website for pupils and instructors.

BSM – “We are a youth-focussed brand and it is important to stay up-to-date with technology

by Will Corry on March 22, 2013 in Latest News, Marketing, Nuggets, South West

BSM has launched a new mobile optimised website for pupils and instructors.

It marks the driving school’s continued commitment to making sure all its customers receive the best possible experience and support.

The site has been designed to work on desktops, smartphones and tablets alike, incorporating the very latest in mobile technology. The new website also has improved content including a ‘passers’ gallery’ where pupils and instructors can highlight their success stories.

Mark Peacock, head of BSM, said: “Our website is an incredibly important sales channel for us, so it is vital it is as user-friendly and interesting as possible.

“Although we have pupils of all ages, we are a youth-focussed brand and as such it is even more important to stay up-to-date with technology. The vast majority of ourcustomers will have smartphones or a tablet so it makes sense that our website is supported on those platforms.”

BSM has used technology widely to help improve its service to customers, including developing a range of successful driver training aids and mobile applications that have previously received Top 10 listings by Apple iTunes.

Bath-based communications firm TheAgency, who have worked with BSM since 2009 initially on the brand repositioning, advertising and digital communications, have led the website redesign and build with the BSM marketing team.

Saman Mansourpour, Partner at TheAgency, said: “We’re excited about launching the new site, and keen to see how it performs commercially, because that’s our focus. There has been a lot of testing and learning since we first took BSM online in 2009, and much of that analysis has helped to inform the new web journey.”


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Tuesday, 19 March 2013

How to increase sales revenues by 3% to 8% and boost profits by up to 20%.


Five reasons you should seriously consider the new Marketingblog 'Disruptive Content Plan'

We at theMarketingblog believe that individual companies can typically  increase sales revenues by 3% to 8% and boost profits by up to 20%. How is that achieved - by using the new Marketingblog 'disruptive' content plan.

Check out these five main sites your specially created articles will feature strongly  in....and then call me Will Corry 01784 434 412 to book your campaign. You will also be very pleased to know –  you get the full Twitter, Facebook, LinkedIn treatment plus the price is 'right' too!

1 TheMarketingblog

2 Rebel Mouse

3 Tumblr

4 Scoop It

5 Blogger

Will Corry 01784 434 412   Call today - your time will be very well spent.

Monday, 18 March 2013

At some point in a guy's life . . . it comes down to this


Four guys have been going to the same fishing trip for many years. 

Two days before the group is to leave, Ron's wife puts her foot down and tells him he isn't going.
Ron's mates are very upset that he can't go, but what can they do.

Two days later the three mates get to the camping site only to find Ron sitting there with a tent set up, firewood gathered, and dinner cooking on the fire.
"Shit Ron, how long you been here?  How did you talk your missus into letting you go ?"

"Well, I've been here since last night. After dinner at home yesterday evening, I was sitting in my chair and my wife came up behind me and put her hands over my eyes and said, 'Guess who ?'"

I pulled her hands off, and she was wearing sexy brand new lingerie.   She said had been reading 'Fifty Shades of Grey' and she had a devilish look in her eyes!!!
She took my hand and led me to our bedroom. The room had candles and rose petals all over. 
On the bed she had handcuffs, and ropes !   

She told me to tie her up and cuff her to the bed, so I did.   
And then she said, "Do whatever you want."   
So . . . . here I am !


Laughter Spot : A Irishman wants a job, but the foreman won't hire him until he passes a little maths test.

Irish Maths Test

 Irishman wants a job, but the foreman won't hire him until he passes a little maths test.

Here is your first question, the foreman said.  "Without using numbers, represent the number 9."

"Without numbers?"  The  Irishman says? "Dat is easy." And proceeds to draw three trees.


"What's this?" the boss asks.

"Have you ain't got no brain?  Tree and tree plus tree makes 9" says the

"Fair enough," says the boss.  "Here's your second question.  Use the same rules, but this time the number is 99."

The  Irishman stares into space for a while, then picks up the picture that he has just drawn and makes a smudge on each tree... "Ere you go."



The boss scratches his head and says, "How on earth do you get that to represent 99?"

"Each of da trees is dirty now.  So, it's dirty tree, and dirty tree, plus dirty tree.  Dat makes 99."

The boss is getting worried that he's going to actually have to hire this  Irishman, so he says, "All right, last question.  Same rules again, but represent the number 100."

 Irishman stares into space some more, then he picks up the picture again and makes a little mark at the base of each tree and says, "Ere you go.  One hundred."


The boss looks at the attempt.  "You must be nuts if you think that represents a hundred!"

The  Irishman leans forward and points to the marks at the base of each tree and whispers, "A little dog come along and poop by each tree.
So now you got dirty tree and a turd, dirty tree and a turd, and dirty tree and a turd, which makes ONE HUNDRED!"

The  Irishman is now head of the BBC

Thursday, 14 March 2013

Tweet about the IRX Big Give at IRX 2013 under the hashtag #IRXBigGive

Yomdel today launched the IRX Big Give by pledging to donate 10% of all revenue coming from new business won via the Internet Retailing Expo (IRX) that takes place at the NEC in Birmingham next week on March 20/21.

We are passionate about ensuring we do the right thing and this is never more important than now. We live in straightened times, budgets are being cut, and more and more people are struggling to get by. Yomdel has a long-term goal to donate 5% of profits to charity, but we thought the Internet Retailing Expo 2013 could give us a great opportunity to start making a difference.

The more we thought, the more we realised it could be a great thing if other exhibitors and sponsors at IRX 2013 could also get involved. We don’t want to target a specific charity, instead we’d like companies to come up with their own way of giving or contributing to worthy causes.

Yomdel is pledging 10% of its Internet Retailing Expo revenue gained over three months from new clients. Those clients will be able to nominate a charity of their choice and Yomdel will donate on their behalf. Other businesses joining the IRX Big Give may chose to support in any way they see fit. They may wish to help a local organisation struggling in the face of budget and funding cuts, they may support global causes or the plight of refugees in a war-torn or disaster afflicted place, or they may wish to donate their staff for a few days of work helping the community.

The organisers of IRX, those fine folk at Internet Retailing, have also offered help and a mailshot will be winding its way to all Internet Retailing Expo exhibitors and sponsors from Yomdel CEO Andy Soloman. Please do read and respond with any offers or suggestions. The more people get involved the more powerful our contribution.

Within a few minutes of going public with the IRX Big Give, Will Corry of The Marketingblog stepped straight in to promise 25% of revenue of any Marketingblog Package Plan booked by the end of March. He’ll also offer at least ‘four articles’ coverage to any other exhibitor who wants to be part of the IRX Big Give. Thanks Will.

Over here in Yomdelhurst we’ll be keeping a running tally of all pledges of help. Just get in touch and let us know what you intend doing to support IRX Big Give. Oh yes, and don’t forget to tweet under the hashtag #IRXBigGive.

Tuesday, 12 March 2013

10 future female leaders of the advertising world

Ten women have been identified as future leaders of the British advertising industry at a new awards ceremony created by the Institute of Practitioners in Advertising (IPA) and Campaign magazine.


The winners of the inaugural ‘Women of Tomorrow Awards’, supported by The Telegraph’s Wonder Women section, were announced this morning at a ceremony held in London.

Created to recognise the successful women in the middle levels of management across the advertising world, 10 winners were picked from across a range of media agencies, clients and creative agencies - out of the 27 candidates shortlisted.

Monday, 4 March 2013

How to empower you and your agency to increase effective spending and reduce waste.

You could be wasting up to 80%
of your digital marketing budget.

Wed, March 5, 2013
11:45am – 1pm EST

What is your agency really doing with your money?


Most brands waste between 50% and 80% of their media plan on third party fees, network and trading desk margin, and out-of-target advertising. The agency is not entirely to blame, after all, they are working for you.

Join guest speaker, Forrester Research principal analyst Joanna O’Connell and AudienceScience’s Michael Greene for a presentation that will empower you and your agency to increase effective spending and reduce waste.

Joanna and Michael will discuss:

  • What your agency is really doing with your marketing budget
  • What questions you should be asking your agency
  • What to do with their answers to increase performance and save money

This webinar is a discussion to aid large brands, like you, save money and increase effectiveness through editing your agency relationship.

80% budget waste is highly unacceptable. We hope you agree.


Friday, 1 March 2013

"A name can help your profits" / Abbey Telecom